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"Play is often talked about as if it were a relief from serious learning. But for children play is serious learning. Play is really the work of childhood."
-Mister Rogers


the services


we offer complimentary gift wrap all year round...any shape, any size


in a rush?  just call...we'll have it wrapped & ready & deliver it to your car!


we're happy to ship your gifts for just the cost of shipping and local delivery is complimentary


we also offer:
gift registry * party favors * toy assembly * gift baskets


the toys

each toy & book in our shop is hand-selected for kids who love to PLAY, EXPLORE, and HAVE FUN

the story

Once upon a time there was a little girl who liked to play store & school and read Green Eggs and Ham. She liked to play barbies and build forts. She asked for an Easy Bake Oven for Christmas almost every year.  Then she grew up, went to college, and got a job at a bank. But that makes for a boring story. So, one day she heard that a toy company was hiring and that, my friends, that is where the journey to *play began.  

*play combines more than 20 years of toy industry experience, a love for community, a reverence for  childhood, and a passion for the importance of play in a child's life ~ all wrapped up in a well-designed space that inspires awe in children and adults. Our vision is a community-minded shop for the entire family. Our mission is to make life more playful. Our passion is *play.


the buzz

(there are more...but these are our favorites)



the info

*play Logan Square
3109 W Logan Blvd Chicago, IL
monday - friday: 10am - 7pm
saturday: 10am - 6pm
sunday: 10am - 4pm


*play Lincoln Park
2462 N Lincoln Ave Chicago, IL
monday - friday: 10am - 7pm
saturday: 10am - 6pm
sunday: 10am - 4pm